Copywriting that reads like a person wrote it
Blog posts built to rank, website copy that converts, and content for wherever you want a presence. Written by people with real experience in your trade, priced per piece from $139.
from $139 per 300 words · longer and research heavy work quoted separately
Why this is suddenly worth paying for again
For about three years, written content was close to free. Anybody could produce a year of blog posts in an afternoon, and an enormous number of businesses did exactly that. The volume went up and the floor fell out.
That has changed, and it changed fast. Google ran a spam update on August 18, 2026 aimed squarely at pages mass produced to rank rather than written to be read, and sites publishing on an industrial schedule stopped appearing. Google's own stated position is that it does not care whether a person or a machine produced something. It cares whether the thing was made for a reader or made for a search engine. That update was the position with teeth behind it.
At the same time, generated text stopped being anonymous. Anthropic announced in August 2026 that it would watermark text produced by Claude, and close to two hundred companies have signed the European code of practice on transparency for AI generated content. None of it is airtight, and anyone selling you a perfect detector is selling something. But the assumption that nobody could ever tell is mostly broken now.
What that adds up to is an opening. The field thinned out, and the thing that cannot be generated at scale is a person who has actually done the work. We wrote about the whole shift in our guide on human written content versus AI content.
What we write
Most of what we produce falls into four buckets, and they do different jobs.
- Blog posts built to rank. Written around a question your customers actually type, structured so search engines can parse it, and useful enough that somebody finishes reading. These compound. A post written this month can still be bringing in work two years from now.
- Website copy. Home pages, service pages, about pages. The job here is different from a blog post. Nobody reads a service page for pleasure. They are deciding whether to call you, and the writing either helps them decide or wastes the visit.
- Social updates. Short, in your voice, posted on a schedule. This works best alongside social media management rather than as a standalone drip.
- Outside placements. Pieces for Medium, industry publications, or wherever your customers already read. These build the kind of presence that shows up when somebody searches your name, and increasingly when an AI assistant looks for a source to cite.
Writers who know the trade
The reason most outsourced content reads like nothing is that it was produced by somebody who has never been near the work. They can write a grammatical paragraph about roof flashing. They cannot tell you the thing every homeowner asks before they sign, or why the cheap estimate is cheap.
We work with writers who have real experience across several niches, and we match the piece to the person rather than handing everything to whoever is free. That is also why we price per piece instead of by the batch. Batch pricing is what produces batch writing.
A machine can write you "family owned since 1998." It cannot tell you what happened in 2011 that made you change the way you do estimates.
Practically, that means we will ask you questions before we write. What customers get wrong about your trade. The job you turned down and why. The thing you have learned that you have never heard anyone else say out loud. Fifteen minutes of that from you is worth more than any amount of research, and it is the part that makes the finished piece impossible to copy.
How a piece gets made
It starts with a question rather than a keyword. Something a real customer actually types, or says out loud to a friend, before they hire somebody like you. A keyword tells you what gets searched. A question tells you what the person wanted to know, and those are not the same thing.
Then we come back to you with a short set of questions. This is the step most places skip, and skipping it is why so much outsourced content reads like nothing. You will spend maybe fifteen minutes on it.
You see the draft before anything is published. If it does not sound like you, say so plainly. Say so plainly, because fixing the voice is easy and losing you over it is not.
Then it goes up with the titles, descriptions, and internal links it needs to actually be found, rather than sitting in a folder being technically excellent.
What it costs
Pricing is per piece and starts at $139 for 300 words. We price by the piece because the alternative, charging by volume, quietly rewards padding, and padding is the thing search engines are now actively clearing out.
Longer pieces, research heavy work, and ongoing volume are quoted separately. If you want a standing schedule, say two pieces a month, tell us and we will price the arrangement rather than invoicing you piece by piece forever.
Blog post, service page, or article. Drafted, revised once with you, and published ready to be found.
Long form guides, pieces needing interviews or real research, and outside placements.
A set number of pieces a month on a calendar, priced as an arrangement rather than one at a time.
Fair questions
Do you use AI to write this?
The writing is done by people. We are not precious about using tools for the dull parts of the process, like pulling together research notes or checking a draft for typos, and we would rather say that plainly than pretend otherwise. What you are paying for is a person with real experience writing the piece, and that is what you get.
Will the content actually rank?
Some of it will and some of it will not, and anybody promising otherwise is guessing. What we control is writing something worth ranking, structuring it so search engines can read it, and linking it properly from the rest of your site. Ranking also takes time, usually months rather than weeks, especially on a newer domain.
What do you need from me?
Fifteen minutes of real detail. What customers consistently get wrong about your trade, the questions you answer over and over, a job that went sideways and what you changed afterward. That material is the difference between a piece that sounds like anyone and one that could only have come from you.
Can you write in my voice?
Yes, and we will show you a draft before anything is published specifically so you can tell us when we have missed it. If the first piece does not sound like you, that is useful information rather than a failure, and we adjust the voice rather than just fixing the grammar.
How many pieces do I need before anything happens?
More than most people want to hear. One good post does very little on its own. The businesses that see this work are usually publishing consistently for six months or more, which is also why a standing schedule serves you better than a one off.
Can you write about a trade you have never worked in?
Yes, but not well without you. Research gets us the structure and the obvious questions. The specifics that make a piece worth reading have to come from somebody who has done the job, which is why we ask you questions rather than just going away and writing.
Is 300 words enough for a blog post?
Usually not for something meant to rank on its own. Three hundred words is the pricing unit, not the recommended length. Most posts that earn search traffic run considerably longer, and we will tell you what length the topic actually needs before you commit to it.
Tell us what you need written
Send over the topic or the page, and roughly who it is for. We will come back with a price per piece and a sample of the angle we would take.
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