Social media management for Columbus businesses
Posts written, scheduled, and watched by people who live in this market. Fair Midwest pricing, American English written by people, and enough local knowledge that your feed does not sound like it was assembled from a stock calendar.
columbus and central ohio · quoted by scope · month to month
Why local actually matters here
Most outsourced social media reads like it was written by somebody looking at a map. The posts are technically correct, seasonally appropriate, and completely interchangeable. A Columbus business ends up with a feed that could belong to a business in Phoenix.
That matters more than it sounds, because social media for a local business is not really a broadcast channel. It is the thing somebody checks after they hear your name. They are looking for evidence that you are a real operation, here, doing the work. A feed of generic captions is evidence of the opposite.
Knowing the market means knowing that a Clintonville business and a Dublin business are talking to different customers. That the calendar here is built around the university schedule whether you like it or not. That a hard freeze in February and the first warm Saturday in April both change what your customers are thinking about. None of that comes from a content calendar template.
Fair Midwest pricing, and what that actually means
Social media management is priced wildly inconsistently, and the spread has very little to do with quality. A coastal agency with an office to pay for has a floor it cannot go under. An offshore content mill can go very low and the writing shows it. Most small businesses have been quoted both and found neither one fits.
We sit where we sit because our costs are what they are. You are not paying for a downtown office in a more expensive city, and you are not getting the kind of work that comes from paying somebody three dollars a post. That is the whole explanation. There is no clever model behind it.
What you get for it is American English written by people who speak it natively, which matters more on social than almost anywhere else. Social copy is short, which means every word carries weight, and the small errors that a reader forgives in a long article stand out badly in a two line caption. Idiom, tone, and knowing which joke lands are not things you can check with a grammar tool.
A caption is two lines long. There is nowhere for a wrong word to hide.
What we handle
We write the posts, in your voice, about work you actually did. No recycled industry filler and no inspirational quote over a sunset. We schedule and post them on a cadence you can sustain, which matters because the thing that kills most small business accounts is not bad posts, it is three weeks of silence every time the owner gets busy.
You send us raw material. Photos off the job site, a thirty second voice note about something that happened that week. We turn that into posts. The businesses that get the most out of this are the ones who send photos, not the ones who try to write captions themselves.
We also watch the comments and messages, so a customer question or a complaint does not sit there unanswered for a week where everyone can see it. And once a month you get a short note on what moved and what did not, including when the verdict is that a channel is not earning its place and you should drop it.
Which platforms depends entirely on who buys from you. A trade business usually gets more out of Facebook and a well kept Google profile than anything else. A product or food business lives on Instagram. A business selling to other businesses is probably on LinkedIn and nowhere else. Two accounts run properly beat five run badly, and we will name the ones wasting your money.
The kinds of businesses this suits
We work across a wide range on purpose, because the underlying job is the same even when the industry is not.
- Trades and home services. Where before and after photos do most of the selling and the main goal is looking established and reachable.
- Food, retail, and storefronts. Where the feed is doing the job a window display used to do, and consistency matters more than polish.
- Professional services. Where the point is credibility rather than reach, and one useful post a week beats daily noise.
- Product businesses. Where you need a steady stream of real images and captions that sound like a person rather than a catalog.
- Specialized or regulated niches. Where there are things you cannot say, and somebody has to know what those are before they post.
How it runs
We learn the business
What you sell, who buys it, which parts of town matter, and anything you are not allowed to say in your industry.
We agree a cadence
A realistic number of posts a week that you can keep feeding us material for, rather than a number that looks impressive.
You see them before they post
At least at the start. Once the voice is right, most clients hand it over and stop reviewing every one.
We report plainly
A short monthly note on what moved and what did not. No dashboard full of numbers that do not mean anything.
Pricing is quoted by scope, because two posts a week on one platform and daily posting across three are not the same job. It is month to month. If it is not working you stop. Better that than paying us out of habit. Social tends to work best alongside longer form content, which is what actually earns search traffic, and a site that converts the people it sends you. If you are still comparing providers, our guide on what social media management should cost in Columbus lists the questions worth asking before you sign anything, including with us.
Questions we get from Columbus owners
Do you only work with Columbus businesses?
Columbus and central Ohio are where we know the market best and where the local knowledge is worth something to you. We do take work elsewhere, but we will be straight with you that the local advantage is the part we are selling here, and outside this market you are mostly buying the writing.
How much does social media management cost?
Quoted by scope, because two posts a week on one platform and daily posting across three are completely different jobs. It is month to month with no long contract. We give you the number in writing before anything starts.
Who actually writes the posts?
People, writing in American English natively. That matters more on social than almost anywhere else, because a caption is two lines long and there is nowhere for an off word or a misjudged tone to hide.
What do you need from me every month?
Photos and the occasional short voice note about what happened that week. That is genuinely it. The businesses that get the most out of this are the ones who send us a few job site photos rather than the ones who try to write anything themselves.
How quickly do you reply to comments and messages?
Same business day in almost every case. The point of us watching the accounts is that a customer question or a complaint does not sit in public for a week. If something needs you specifically, we flag it rather than guessing at an answer.
Which platforms should my business be on?
Fewer than you have been told. A trade business usually gets more from Facebook and a well kept Google profile than anywhere else. A food or product business lives on Instagram. A business selling to other businesses is often on LinkedIn and nowhere else. We would rather run two accounts properly than five badly.
Tell us about your business and your market
What you sell, who buys it, and which neighborhoods or suburbs matter to you. We will scope a posting schedule and quote it in writing.
Get a quote